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Arkansas Online Advertising Information
Online advertising is a highly effective way to reach a target audience. Arkansas Online serves millions of pages each month to a large and diverse readership.
To request more information regarding these rates or for a full media kit of ArkansasOnline readership and demographics, please contact Susan Webb.
| HomePage Advertising Rates* |
| Ad type |
Dimensions |
CPM |
1 month |
6 months |
12 months |
|
| Pre-Roll Video |
320 X 240 |
$25 |
$3,500 |
$3,300/mth |
$3,000/mth |
Description: 00:15 video spot runs from the homepage prior to any ADG newscast when clicked by the user; news immediately begins when the ad spot finishes. Up to three video ad spots can rotate at one time unless the video is sponsored, in which case one advertiser will receive exclusivity in the product.
|
| Leaderboard (bottom) |
728 X 90 |
$15 |
N/A |
N/A |
N/A |
Description: A leaderboard, part of the IAB universal ad package, is a horizontally long ad unit, which usually anchors the top or bottom of a page.
|
| Tower |
160 X 600 |
$18 |
N/A |
N/A |
N/A |
Description: A Tower or Wide Skyscraper, part of the IAB universal ad package, is a vertically tall ad unit, which usually fits best at the far right or far left of a page.
|
| In-Story Rectangle |
300X250 |
$20 |
N/A |
N/A |
N/A |
Description: The 300x250 ad, part of the IAB universal ad package, is a unit most effective in the body of a news page. Text or news content usually wraps this ad, forcing readers to look around it. The 300x250 is the largest ad size offered on ArkansasOnline.com
|
| Small Rectangle |
180X150 |
$10 |
N/A |
N/A |
N/A |
Description: The 180x150, part of the IAB universal ad package, is the smallest rotating banner ad on ArkansasOnline.com, still large enough for a strong image and logo presence.
|
| Stock Sponsorship |
120 X 60 |
$6 |
$1,800 |
$1,500/mth |
$1,000/mth |
Description: A prominent unit placed in conjunction with stock content fed from Morningstar, Inc., the stock sponsorship is a position for strong branding and reach to an affluent and locally influential target market.
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* Sponsorships not available for home page
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| Section-Targeted Advertising Rates* |
| Ad type |
Dimensions |
CPM |
1 month |
6 months |
12 months |
|
| Leaderboard (page top) |
728 x 90 |
$18 |
Varies per Section Index
$3,000-$1000 |
per request |
per request |
Description: A leaderboard, part of the IAB universal ad package, is a horizontally long ad unit, which usually anchors the top or bottom of a page. A fixed cost or sponsorship is only available on the section indices of the sections detailed in column D.
|
| Leaderboard (page bottom) |
728 x 90 pixels |
$10 |
Varies per Section Index
$3,000-$1000 |
per request |
per request |
Description: A leaderboard, part of the IAB universal ad package, is a horizontally long ad unit, which usually anchors the top or bottom of a page. A fixed cost or sponsorship is only available on the section indices of the sections detailed in column D.
|
| Tower |
160 x 600 pixels |
$15 |
Varies per Section Index
$3,000-$1000 |
per request |
per request |
Description: A Tower or Wide Skyscraper, part of the IAB universal ad package, is a vertically tall ad unit, which usually fits best at the far right or far left of a page. A fixed cost or sponsorship is only available on the section indices of the sections detailed in column D.
|
| In-story Rectangle |
300 x 250 pixels |
$20 |
N/A |
N/A |
N/A |
Description: The 300x250 ad, part of the IAB universal ad package, is a unit most effective in the body of a news page. Text or news content usually wraps this ad, forcing readers to look around it. The 300x250 is the largest ad size offered on ArkansasOnline.com
|
| Small Rectangle |
180 x 150 pixels |
$8 |
Varies per Section Index
$500-$1500 |
per request |
per request |
Description: The 180x150, part of the IAB universal ad package, is the smallest rotating banner ad on ArkansasOnline.com, still large enough for a strong image and logo presence.A fixed cost or sponsorship is only available on the section indices of the sections detailed in column D.
|
| Stock Sponsership |
120 x 60 pixels |
$6 |
$1,800 |
$1,500 |
$1,000 |
Description: A prominent unit placed in conjunction with stock content fed from Morningstar, Inc., the stock sponsorship is a position for strong branding and reach to an affluent and locally influential target market.
|
| Article Tools Sponsorship |
88 x 31 pixels |
$6 |
Varies per Section Index
$2000-$1,000 |
per request |
per request |
Description: The Article Tools Sponsorship is one of the most prominent branding placements available on ArkansasOnline.com. At the top left of all stories, icons for printing, emailing, and downloading a story are enclosed in an article tool box. In this box, an 88x31 ad spot allows any advertiser a premium position to brand their name or logo.
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| Run-of-Story Pages* |
| Ad type |
Dimensions |
CPM |
1 month |
6 months |
12 months |
|
| Leaderboard (page top) |
728 x 90 |
$15 |
N/A |
N/A |
N/A |
Description: A leaderboard, part of the IAB universal ad package, is a horizontally long ad unit, which usually anchors the top or bottom of a page. A fixed cost or sponsorship is only available on the section indices of the sections detailed in column D.
|
| Tower |
160 x 600 pixels |
$12 |
N/A |
N/A |
N/A |
Description: A Tower or Wide Skyscraper, part of the IAB universal ad package, is a vertically tall ad unit, which usually fits best at the far right or far left of a page. A fixed cost or sponsorship is only available on the section indices of the sections detailed in column D.
|
| In-story Rectangle |
300 x 250 pixels |
$18 |
N/A |
N/A |
N/A |
Description: The 300x250 ad, part of the IAB universal ad package, is a unit most effective in the body of a news page. Text or news content usually wraps this ad, forcing readers to look around it. The 300x250 is the largest ad size offered on ArkansasOnline.com
|
| Small Rectangle |
180 x 150 pixels |
$6 |
N/A |
N/A |
N/A |
Description: The 180x150, part of the IAB universal ad package, is the smallest rotating banner ad on ArkansasOnline.com, still large enough for a strong image and logo presence.A fixed cost or sponsorship is only available on the section indices of the sections detailed in column D.
|
| Article Tools Sponsorship |
88 x 31 pixels |
$5 |
$2500 |
$2200/mth |
$2000/mth |
Description: The Article Tools Sponsorship is one of the most prominent branding placements available on ArkansasOnline.com. At the top left of all stories, icons for printing, emailing, and downloading a story are enclosed in an article tool box. In this box, an 88x31 ad spot allows any advertiser a premium position to brand their name or logo.
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| ROS (Run-of-Site) |
| Ad type |
Dimensions |
CPM |
1 month |
6 months |
12 months |
|
| Leaderboard (page top) |
728 x 90 |
$12 |
N/A |
N/A |
N/A |
Description: A leaderboard, part of the IAB universal ad package, is a horizontally long ad unit, which usually anchors the top or bottom of a page. A fixed cost or sponsorship is only available on the section indices of the sections detailed in column D.
|
| Leaderboard (page bottom) |
728 x 90 |
$8 |
N/A |
N/A |
N/A |
Description: A leaderboard, part of the IAB universal ad package, is a horizontally long ad unit, which usually anchors the top or bottom of a page. A fixed cost or sponsorship is only available on the section indices of the sections detailed in column D.
|
| Tower |
160 x 600 pixels |
$10 |
N/A |
N/A |
N/A |
Description: A Tower or Wide Skyscraper, part of the IAB universal ad package, is a vertically tall ad unit, which usually fits best at the far right or far left of a page. A fixed cost or sponsorship is only available on the section indices of the sections detailed in column D.
|
| In-story Rectangle |
300 x 250 pixels |
$15 |
N/A |
N/A |
N/A |
Description: The 300x250 ad, part of the IAB universal ad package, is a unit most effective in the body of a news page. Text or news content usually wraps this ad, forcing readers to look around it. The 300x250 is the largest ad size offered on ArkansasOnline.com
|
| Small Rectangle |
180 x 150 pixels |
$5 |
N/A |
N/A |
N/A |
Description: The 180x150, part of the IAB universal ad package, is the smallest rotating banner ad on ArkansasOnline.com, still large enough for a strong image and logo presence.A fixed cost or sponsorship is only available on the section indices of the sections detailed in column D.
|
| Specialty Products |
| Ad type |
Dimensions |
CPM |
1 month |
6 months |
12 months |
|
| Email News Update Sponsorship |
160 x 600 |
N/A |
$2,000 |
$1,500/mth |
$1,000/mth |
Description: The Email News Updates reaches the inbox of more than 7,500 loyal ArkansasOnline readers. The sponsorship is an exclusive, one-advertiser, one-ad unit position. Sponsorship is available per day, per week or per month.
|
| Focus (photo site) Leaderboard |
728 x 90 |
$15 |
$1,000 |
$750 |
$500 |
Description: Focus, the new community photo site on ArkansasOnline, receives more page views than any other section online. Advertisers can run a leaderboard, a tower, or both to reach myriad ArkansasOnline users.
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| Focus (Photo Sitet) Tower |
160 x 600 |
$20 |
$1,500 |
$1,200/mth |
$1,000/mth |
Description: Focus, the new community photo site on ArkansasOnline, receives more page views than any other section online. Advertisers can run a leaderboard, a tower, or both to reach myriad ArkansasOnline users.
|
| Focus (Photo Site) Total Sponsorship |
728X90 & 160X600 |
N/A |
$2,150 |
$1,850/mth |
$1,600/mth |
Description: Focus, the new community photo site on ArkansasOnline, receives more page views than any other section online. Advertisers can run a leaderboard, a tower, or both to reach myriad ArkansasOnline users.
|
| Weather Sponsorship |
728X90 & 160X600 |
See section-targeted CPM rates above |
$750 |
$650 |
$500 |
Description: Weather on ArkansasOnline is customizable and immediate, linking from every page on ArkansasOnline.com. A sponsorship requires purchase of both the 728x90 at top and the 160x600 at right.
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*Sponsorships are not available for entire news sections (i.e. News, Sports, Business), unless otherwise specified
**Fixed Costs refer to section front sponsorships only (i.e. Sponsor section front of Business), unless otherwise described in ad description
| Unique Creative & Special Additions |
| Expandable/ISA Banners |
$3 added to unit CPM |
|
| Targeting (Demo/Geo, etc) |
$5 to unit CPM first level |
$2 for each additional |
| In-banner video |
$3 to unit CPM for first level |
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| To place a campaign, contact our online sales representatives: |
| Susan Webb |
501-378-3844 |
or 800-342-3375 |
| David Savage |
501-378-3452 |
Fax 501-378-3591 |
| Sloane Mares |
501-244-4334 |
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| Department Hours |
Monday-Friday / 8am to 5pm CST |
Mailing Address:
Arkansas Democrat-Gazette
Online Advertising Department
Attention: Susan Webb
P.O. Box 2221
Little Rock, Arkansas 72203
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*No classified ads will be accepted via e-mail. To submit
a free classified ad online, you must use our Web
ad form. |
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