Wal-Mart rolling out new slogan

By Arkansas Democrat-Gazette

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BENTONVILLE — Wal-Mart Stores Inc. introduced a new advertising “tagline,” Wednesday, “Save Money, Live Better,” to replace “Always Low Prices.” The message already is appearing in television commercials.

A company spokesman said it also will be placed on shopping bags and store receipts, but Wal-Mart does not intend to remove “Always Low Prices” signs from its storefronts.

Read tomorrow's Arkansas Democrat-Gazette for full details.

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This article was published Wednesday, September 12, 2007.

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